http://www.deanethridge.com/small-business-marketing/free-online-marketing-course-small-business-marketing-strategies/ Small Business Marketing Strategies Overview – If you own a small business or wanting to learn how to market online, I’m really glad you’re here. I’ve been a small business marketing consultant for a little over a year now, and that was a direct result of learning how to market online for myself first. What I’ve discovered in the small business marketplace is that the business owners are inundated with advertising agencies and marketing companies proposing marketing programs that either worked in the past (and don’t anymore), or they are sold marketing solutions that are way too expensive for their budgets for the benefit they can gain from it.
I see gross overcharging more than anything from SEO companies that don’t know Search Engine Optimization. I see web designers selling custom websites for 5-6K to a local pizza shop with no SEO foundation to get found. (That’s equivalent to putting their business that needs foot traffic in the middle of nowhere) I see video production companies making 3-5K videos that again, never get noticed online because there is no search engine foundation support to get it to rank online. I saw a guy that paid YP.com 9 a month for…I’m still trying to figure out what he was paying for…
It’s incredulous to me the types of marketing proposals being pitched in the marketplace to small business owners that can’t afford to throw their (extremely) hard earned money away. So for a long time I’ve wanted to try to make a difference and help all I could to those that are interested in truly finding a way to affordably grow their business.
I’m creating a free online marketing course (there will be offline marketing training too) for anyone that wants to learn how to make money online, someone interested in learning local marketing to small business owners, or for the small business owner on a budget that can finally get sustainable results for their business, guaranteed.
The online marketing course is called Local Business Gold and I’m telling you, it’s going to be incredible! I’m going to share almost everything I know about local marketing, ranking videos and websites quickly, learn how to capture customer data to follow up, save money, get cheap branding packages, build affordable websites, outsource…everything! This is the first lesson so let’s go ahead and get started.
Free Online Marketing Course – Small Business Marketing “Big Rocks”
I started a company called 360 Business Reviews and what we do when we first meet a small business owner is put the pen and paper aside and simply lesson to what’s going on with this business. If the business owner will open up and be transparent, we simply want to know where their pain is, where they are advertising (is it working?), what their online foundation looks like, and focus on their “Big Rocks” (core marketing components they need to establish a solid presence).
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How To Use Instagram For Business – http://www.risemarketer.com/r/yt-free-course
Tip #1: Your Instagram Bio Is Your Ad Space
For personal use, Instagram is very addicting. It’s fun, spontaneous, and it connects people. For businesses, you have to be more tactful with the the limited 150 characters that you’re given to express what you’re about, on the online world.
Full Blog Post: http://www.risemarketer.com/10-instagram-marketing-tips-for-your-business/
Tip #2: Track Your Traffic With A Link Shortener
To monitor more accurate click-through rates, I recommend that marketers and businesses utilize a customized bit.ly link (or a link from another shortener) exclusively for the URL in their Instagram bio.
Tip #3: Take Advantage of Hashtags And Trends
Utilize Instagram Explore to find what’s in the down low in the community. Similar to Facebook and Twitter trends, you can take advantage of thousands upon thousands of people that are looking through these hashtags.
Tip #4: Mix Videos And Photos In Your Profile
Having a balance between pictures and videos through your content marketing can give it a fresh look to your audience. It also adds that extra touch of authenticity, because it adds that extra piece of brand authenticity.
Tip #5: Make Your Pictures Share Worthy
A great tool to use in order to achieve this easily is an app called Canva. The app is a very user friendly, yet extremely useful tool to use to make amazing images and graphics. You can easily drag-and-drop elements, pictures, and texts to make the designs of your liking to share with the world.
Tip #6: Use Social Tools To Optimize Your Time
Not everyone has a lot of time to spend on social media like teenage girls do, but there are automation tools that you can use to get the same level of effectiveness as the larger brands on IG. A great tool to accomplish this is HootSuite. HootSuite is a social media marketing tool that you can use to schedule posts for your content marketing campaigns. The app is compatible with over 35 of the top social media websites on the internet, so you can diversify your impact with this awesome tool.
Tip #7: Utilize Sponsored Ads
Instagram’s Ads system is unique in this way, because most social media companies have made their ads de-sensitized in a way, due to ads being spread across a web-page
Tip#8: Direct Users To Your Most Valuable Posts
You can choose to direct users to a permanent page, such as your website’s homepage or your blog. But an even better option is to link to your most current content, whether that’s an article, blog post or promotion.
Tip #9: Build A Community Through Hashtags
If you really think about it, hashtags are search terms in the social media space. Creating a hashtag for your business would be a great way to increase your engagement with your audience. For example, you can create a name for your followers and create that into a hashtag itself.
Tip #10: Partner With Influential Figures
Many famous instagrammers make an income from paid sponsorships. Depending on your product, you can find relevant users that have amassed a huge following, and inquire them to give a shout-out to your profile or use your product.