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How does Search Engine Marketing Work

How does Search Engine Marketing Work

This video explans how ads and/or sponsored links show up at the top and down the right hand side of Search Engine pages, and how keywords define the product, service and area that trigger the advertisement of the products or services on those pages.
You will also learn that as a part of the service a Search Engine Marketing firm and their defining of your keywords help your business be found. In addition to keywords, appropriate geographies are selected to determine the parameters for your online advertisement and how search engines will use their own algorithms to find the businesses that are most relevant to the search.

Web.com COO Jason Teichman shows you how to get the most out of online marketing at the Web.com Small Business Summit at TPC Sawgrass in September 2013.

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