If you’re trying to market your business on Facebook, chances are you’re feeling a little bit frustrated. Facebook has made changes to their algorithm over the past several years that have made it nearly impossible to get any reach with each of your posts.
But I’ve got good news! In this video, I share with you three ways to effectively BEAT Facebook’s algorithm and start actually connecting to customers. And considering that Facebook is the world’s largest network of people, this is an extremely valuable thing to be able to do.
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Who are you?
You’re a hardworking entrepreneur who’s got skills, smarts, and so much to share with the world. You’ve created a product or offer a service that can truly impact people’s lives for the better.
Problem is, nobody knows you exist.
Nobody knows how you can help them.
So let’s change that, together! You bring the product and I’ll bring the people. You tell me the features of your product, and I’ll convey it’s benefits to your audience.
Oh, don’t have an audience? That’s okay! It’s a little known secret that the best way to grow your audience is to focus on selling something.
Sounds kinda crazy, I know, but let me explain. The best way to grow your audience is to tell more people what you’re all about. After all, nobody can develop an interest in you (or your offerings) until they’ve heard of you!
The struggle, though, is that this can be slow and expensive. Word of mouth is swell, but it takes a lot of time for your message to spread. And paid advertising, your other option, can be expensive.
So, here’s the trick. Instead of paying to promote yourself, you can utilize the power of paid advertising by promoting a product instead. That means that you’ll make sales, while simultaneously growing your list.
Those sales are key, because they’re what’s going to pay for all that advertising! But the best part is, when your advertising campaigns are giving you a good ROI, you can scale indefinitely. There’s no limit to how big your company can grow when your ads are being paid for by sales!
Of course, this takes a certain level of expertise. Ad campaigns can waste a whole lot of money (and waste it fast) if they aren’t executed skillfully.
But all this is possible even with a small budget. Starting with just a day, you can start making sales and earning a profit, which you can turn around and invest into even larger ad campaigns.
Have questions about how all this works? Hit me up! I could talk about this all. day. long.
Camila Porto é uma especialista em Facebook Marketing. Autora do livro “Facebook Marketing”.
Porque investir em Marketing Digital? ⇒http://bit.ly/2ww6Ilr
Formada em Comunicação Institucional na UTFPR e especialista em Marketing pela PUC-PR.
Ministra os cursos Facebook Essencial, Facebook Ads e Facebook Marketing 30 minutos por dia, com mais de 4 mil alunos em todo o Brasil.
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